The Channel in the Global Print Economy - The Story So Far No.1

The printmedia industry continues to evolve and the GlobalPrintmediaChannel evolves right along with it. In recent years, the traditional print media channel of manufacturers working directly with distributors and dealers has expanded to include print producers as a critical part of the channel process. The addition of print producers expands the range of issues that are important and of concern to the channel to now include every aspect of print - from manufacturing to the production and the distribution of print products.

To support all the stakeholders in this process, GlobalChannelPartners provides a place where manufacturers, distributors, dealers, print producers and print consumers can come together to better understand the ever-changing printmedia production, marketing , distribution channel. Through networking, presentations and lively discussions, PrintMediaChannel participants will come to understand how to be successful within their specific role and how together we can shape the global printmedia channel of the future.

The worldwide presence of a ‘PrintMedia Channel’ is today a global reality; manufacturers from countries across the globe want to actively sell and market their products to their own and other countries across the printworld. Distributors and Dealers are constantly looking for the best products and most versatile services which their clients need to better manage their print businesses. Equally print producers in their turn want to have ready and available access to the print products and services which help them to be more productive and to manage more efficient print operations; during our rapidly changing and constantly challenging printmedia realities.

The conventional print media channel duality of manufacturers and distributors and dealers is today with digital methods of distribution; a tri-ality, which now firmly includes the print producers in both the channel mechanism and the channel process. Whether brought together by technology, melded together by economics or sown together by diverse personal, computer and social networks, the printmedia channel now includes and involves every aspect of the manufacture, distribution and production of print products and services.