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Crossing the Chasm outlines ground-breaking work for technology adoption models for exploiting high-


Crossing the Chasm outlines ground-breaking work for technology adoption models for exploiting high-tech markets opportunities


Daily Summit News from Global Channel Partners Summit 2021 - Manchester (2013 - 2026) - Update Tuesday October 26th, 2021, Manila – Nairobi – Quito. Join us for more from ‘Crossing the Chasm‘during. ‘Printing - The Original Creative Industry’ PRINT as Purposed: Relevant: Inventive: Necessary: Transcendent. 16 Hours, 16 Subjects, 96 Countries, 20 Industry Segments. 6,184. Attendees – 31,805 Interested as of 26/10/21.150 Primary & 58 Secondary Countries across the PrintWorld.


Our Summit 2021 Corporate & Individual Delegate Packages will be announced on 3rd November 2021. Homigenesis Institute Marketing Programs: Two Hours 1 - 2 - 1 sessions within our Horizones and or Creative Catalysts Programs. Book an individual session on www.homigenesis.com/book-online. Homigenesis Institute Marketing Programs: Half Day Group/Team sessions within our Prophits Program. Book a group/team session on www.homigenesis.com/book-online. (where we focus on Innovation & Scenarios)



The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing.

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent ground-breaking work for technology adoption models for high-tech consumer markets.


Join us at GlobalChannelPartnersSummit 2021 together with 6,184 other attendees.


GlobalChannelPartnersSummit designed specifically for Manufacturers, Distributors, Dealers, Consultants, Print Associations, Print Media, Events & Exhibition Organizers, Major & Trade Printers, Major & Trade Packagers, Major & Trade Creatives, Major & Trade Publishers, Education, Academic & Research Institutions working in the GlobalPrintMediaChannel.


#Strategy - A general direction set for the company and its various components to achieve a desired state in the future. Strategy results from the detailed strategic planning process”.

#Growth – The definition of a growth is something that has grown on something else or an abnormal mass. ... Growth is defined as a gradual development in maturity, age, size, weight or height.


#Profitability is a measurement of efficiency – and ultimately its success or failure. A further definition of profitability is a business's ability to produce a return on an investment based on its resources in comparison with an alternative investment.


#Leadership - Leadership is the art of motivating a group of people to act toward achieving a common goal. In a business setting, this can mean directing workers and colleagues with a strategy to meet the company's needs.


#Technology - The definition of technology is science or knowledge put into practical use to solve problems or invent useful tools. ... The use of scientific knowledge to solve practical problems, especially in industry and commerce.


#Innovation - “Innovation is the creation, development and implementation of a new product, process or service, with the aim of improving efficiency, effectiveness or competitive advantage.”


#Alliances – the state of being allied : the action of allying nations in close alliance. b : a bond or connection between families, states, parties, or individuals a closer alliance between government and industry.


#Scenarios – Scenario planning, scenario thinking, scenario analysis, scenario prediction and the scenario method all describe a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and generalization of classic methods used by military intelligence.


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Find out more from: sales@printmediapartners.com


Buy the Book from Amazon, ‘Printing: The Original Creative Industry’ BOOK ONE, click here. https://www.amazon.com/dp/1720078734

 
 
 

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